I just got back to my desk, so I thought I would write a quick summary of the Tom Cruise event.

It wasn’t a bomber, it was a fighter. Specifically it was a P-51 Mustang. No wonder Katie was flying in the other plane!

Once he got there he apologized for keeping us waiting, and clearly seemed to feel somewhat bad about it since he repeated his apology several times scattered throughout the talk. As you might guess, the event was well choreographed, and there were no hard questions. He was there as a favor for Terry Semel (Semel said before Tom Cruise got there that he was not being paid to be there) and to promote his new movie, Mission Impossible 3. You have to admit though that it must have been a lot more about the first reason than the second. Talking to about a thousand Yahoo!’s is probably not his most efficient promotional work ever.

The really fascinating thing was the conversation between Tom and Terry (just got a mental image of Terry Semel as a mouse). They’ve clearly worked together a lot during Semel’s time as head of Warner Movies. The praise went both ways, but then they started talking about their vacations together. Terry told a really funny story about a trip that their two families took several years ago during a break in the filming of Eyes Wide Shut. Apparently Stanley Kubrick who was a genius, but a controlling genius, didn’t want Cruise to go on a vacation during the two year shoot.

Kubrick’s fears ran the gamut from having his star come back with a sun tan, to being attacked while at sea a la the plot of the movie Dead Calm. For those not familiar with Dead Calm, a couple out on a cruise comes to the aid of a ship in distress. They help the person on the other boat who then kills them. After finally relenting, Kubrick let them go on their cruise. A few days into it Terry noticed smoke on the horizon while they were eating breakfast (apparently Cruise is cuckoo for Cocoa Puffs) which turned out to be a ship on fire. Terry went on to describe his feelings as Cruise took a smaller boat to check on the passengers of the other boat, and the even stronger feelings as Cruise came back towards the boat with the folks from the other boat. ;)

Some other notable moments were where Cruise made a bit of fun of himself by saying that his excitement about his upcoming child with Katie Holmes (who looks about ready to pop) made him almost want to jump up on the chair (which he then did to the applause and laughter of everybody). Mostly though he promoted his new movie and showed some good clips, and talked about shared stories with Terry Semel. I feel like I learned a bit more in the end about our CEO than I did Tom Cruise, but that is OK, I’m honestly more interested in Semel since he has such a bigger impact on my daily life.

Both Tom and Terry hinted at some exclusive marketing around Mission Impossible 3, but given that this wasn’t really a confidential event clearly weren’t going to get into specifics. It wouldn’t surprise me though. Yahoo! really can offer some impressive advertising possibilities, and movie studios haven’t been shy about using them.