
I was officially invited to join the hordes yesterday in the Sprint Ambassador program. Sprint has taken to searching for blogs discussing mobile phones and consumer electronics and giving them a free phone and unlimited call and data plan for six months.
Doing a quick search suggests that this is more about guerrilla marketing than about market research. Going after bloggers, the assumption is that they will give us a phone and we will probably blog about them. Very smartly, they didn’t ask the participants to blog or anything, they just figure it will come naturally (a point I am proving now).
Of course I am accepting the phone and am grateful for it as a chance to try Sprint out again after 5 years on Cellular One/AT&T Wireless/Cingular Blue. I can’t imagine that there is anything that they can do though that would make me want to switch to them. The fact that they aren’t on GSM is a complete deal breaker for me.
Now if the Samsung A920 that they are sending me is one of those MMI Samsungs, I may have spoken too soon. ![]()
Digg This!
March 24th, 2006 at 2:16 pm
I just got mine too… not liking the phone too much since I love my Tmobile Sidekick a lot. Still it’s good to learn why Sprint is doing this. What gave you the impression Sprint search for particular blogs in that way. Is it a good guess?
March 25th, 2006 at 12:21 am
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March 26th, 2006 at 7:46 am
On Being a Sprint Ambassador
I mentioned the invitation I received last week for Sprint’s Ambassador program. A quick Google check indicates there are lots of other Sprint Ambassadors out there (examples here and here). The phone arrived two days after I accepted their invitation.
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