FTC

I bought a great TV stand on bestbuy.com using in-store pickup (with verified inventory before I run around). At the end of the purchase process there was one of those customer surveys asking about the process, this one is run by bizrate. Though I didn’t use bizrate for this purchase, I have used it several times before, so I figured, “what the heck, I don’t want to get back to work anyways.”

These surveys are always started with some nebulous offer for participating in the survey, like a contest or a starbucks gift card. While I thought bizrate was a reputable brand, their offer was a “$100 value.” While I know that is unrealistic, I was a bit shocked at how brazen their ploy was.

Only after giving Bizrate information that is valuable to them (real customer reviews are second only to price data for sites like bizrate), Was I told what the offer was for. For free* I could subscribe to 4 magazine subscriptions except that I would have to pay Bizrate $8 for the free* offer AND have to authorize the renewal for the magazines (which you pay $100 for the next year). This is a bait and switch and is fraud plain and simple.

I have no doubt that no one is shocked by this sort of tactic. Magazine scams have always been around. The shock to me is that a company like Bizrate that has worked at its brand would use a bait and switch tactic. For me their brand is gone, and I will be leery of using them in the future.

I’ve also submitted this to the FTC. If you have gone through this as well, please take a moment to fill out the FTC complaint form. You won’t get a coupon from them but you will get the satisfaction of knowing that one scam may leave the net.

For the naysayer readers of my blog ;) here are the three screens of the process. (note, the official rules link has no info about the bait and switch).

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