June 2007 Flash Player penetration data

Posted on September 4, 2007 by Justin

Last Thursday Adobe posted the version penetration data gathered from our June study. The numbers were great! For the United States, Flash Player 9 is at 91.2%. The June study comes right at 1 year of penetration for this player version.

Flash Player 9 is at 91.2% (USA, June 2007)

At conferences we have started showing the data in relative comparison to the penetration of Flash Players 7 and 8. Now that Flash Player 9 has reached one year of data, it is interesting to see the curves. While this particular study put Flash Player 9 out ahead by a bit, Flash Players 8 and 9 have penetrated at almost exactly the same rate (Flash Player 7 being a fair bit slower).

The data, while always fun, should give you a good tool to plan out your own Flash deployments. For the entire history of Flash, the penetration rate has never decreased. You should be able to count on any version of Flash Player reaching 80% in 7-9 months and 90% in a year. This holds true for major versions as well as minor versions.

With the features that have been added in the Flash Player 9 dot releases, we’ve been hearing a lot of questions recently about minor version penetration data. For a good read on the subject, I’d suggest reading Emmy’s post.

73 thoughts on “June 2007 Flash Player penetration data”

seo on September 12, 2007 at 2:48 am said:

thanks.. interesting ?

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G B SINGH on September 16, 2007 at 2:21 am said:

Emmy’s post makes things very clear. Thanks for the link.

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shopping on December 18, 2007 at 5:00 am said:

Very interesting post indeed!
I think it’s true that Flash player has retained its penetration and popularity – in fact, it certainly IS a standard on its own. There are many web gurus who still don’t rate Flash very much, and say it is far from a standard of any sort. The truth of the matter is that it is a form of a standard now, and I – personally – don’t know any person who doesn’t use it. And many, many designers use it. Especially as it is becoming easier to do SEO and many other things with flash.

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Mark Spencer on December 25, 2007 at 10:53 pm said:

Wow, I had no idea Flash 9 had such a huge penetration rate.

We’ve been holding off on a few Flash 9 only features but might as well deploy them after seeing this.

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A blog for Flash, games, Adobe, and assorted wackiness.

June 2007 Flash Player penetration data

73 thoughts on “June 2007 Flash Player penetration data”

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